Million Dollar Address: What are Premium Domains and Why Are They So Expensive?
Have you found a beautiful and affordable domain for your website, but for some reason its price is much higher than most other addresses? Then you've run into the world of premium domains. In this material, we'll tell you what these domains are, who needs them and why their cost can reach unprecedented figures.
Where do premium domains come from?
Premium domains are more expensive than standard web addresses. Their cost may vary from several thousand to hundreds or even millions of rubles (and sometimes even dollars!). However, it should be noted that this price is usually valid only at the time of purchase, and the extension takes place at regular domain zone rates. Although some zones for the renewal of premium domains set a separate (often higher) price - this information can always be clarified with the registrar.
There are many reasons why a domain may be considered premium, but usually it is not difficult to identify such an address among others - for example, car.com will obviously be valued more than official-car-dealer.com. The main parameters that affect the value of a domain are: length, popularity and "beauty" of keywords, as well as branding and history of the domain.
Often a higher initial price for some addresses is set by the registrars themselves (companies - owners of domain zones). For example, when choosing a domain in the REG.RU you can immediately see if it is considered premium in any zones.
Some premium domains can be bought from individuals on special trading floors - for example, in the domain store REG.RU. In such cases, the price of the address is set by the seller.
Learn more about domain pricing on the secondary market in Runet in a special methodology from the Coordination Center domains .RU/.RF. There are also online tools for estimating the cost of a domain - for example, EstiBot calculates the approximate price of the address on the basis of special algorithms.
Why do we need premium domains?
Not everyone is willing to pay such a large sum of money for the address for your site, but still at the premium domain is and will always be in demand. Usually the shorter and prettier addresses are purchased by large companies to make it easier for their customers to remember it. Also, instead of searching for Google, many people will immediately type the desired site in the address bar.
The purchase process may be slightly different from that of an ordinary domain.
If you found a suitable name through the domain selection service, you can simply add it to your shopping cart and after the payment the address will instantly become yours.
If you want to buy a premium address through the Domain Store, then the timing of the transfer from one owner to another may vary. Most often, the purchase is immediate, but sometimes the registrar may ask for additional documents from the seller to confirm the transaction. In this case, the registration will take no more than 20 days.
To buy a premium domain that is not offered for sale, you can use a Domain Broker service: REG.RU specialists will contact the current domain owner and negotiate the transaction.
How to sell a premium domain
And here's more interesting: what do you need to do if you bought a beautiful address and want to sell it profitably on the secondary market?
First, you can put the address for sale in the REG.RU Domain Store: to do this in myAlpari you need to find the appropriate item in the "Operations" section.
Please note that only addresses in specific domain zones can be offered for sale in the Domain Store. Also, you should have at least two months to go until the end of your domain name registration period. Learn more about the Domain Store and the zones available for sale in our Knowledge Base.
After putting it up for sale, you can place a parking page on the domain - a special "stub" that will inform you that the address is for sale and provide information on how to buy it. By the way, in REG.RU you can order a free parking page and choose for her one of the ready-made templates, such as this:
Parking page will help when someone enters a domain directly into the search box and immediately sees an offer to sell. So it's always a good idea to make sure that the address you're selling doesn't lead a potential buyer to a page with an error. And with a parking page, you can even earn money from the REG.RU bonus program